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Branding Utilizing Social Media Flickerwood

Monday, November 28, 2011 from 7:00 PM to 9:00 PM (ET)

Kennett Square, PA

Branding Utilizing Social Media Flickerwood

Ticket Information

Ticket Type Sales End Price Fee Quantity
Branding Flickerwood Ended $80.00 $5.39
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Event Details

Branding Utilizing Social Media
4 Week Course
2011 Dates
11/28, 12/5, 12/12, 12/19
$80 for course
... Expert Speaker Whitney Hoffman

www.whitneyhoffman.com

Tickets online at www.mygreenmarketing.com
Course Offered by Green Sales & Marketing. 

 

Session 1 Branding Online with Social Media
-Why Social Media Matters
-Identifying Your brand and Message
-Overview of the Social Platforms including mobile
-Communicating your brand through your profile

Session 2
-Who do you want to connect to online and why? Inbound and Outbound marketing in a nutshell
-Engaging Your Audience- How to create content they will care about and how to make your messages more memorable
-Setting up listening posts

Session 3
-Google's Zero Moment of Truth and Customer Feedback Loops- When are customers making decisions and why after the sale is also more important than ever before.
-Basic SEO- understanding tagging, keywords, and trying to fish where the fish are
-Using Google Tools to help time content and check on your competition

Session 4
-Integrating Your channels- to cross post or not- making the most of your content.
-Managing Social Media- tools to help make your brand and messaging more consistent
-Defining Success: How do I know if this is working? What am I looking for as far as results?
-Final To Do's